Technology at the service of prevention for the protection of minors. The European framework that Greece was slow to follow and the challenge of implementation.
When Law 5216/2025 was voted last year, many in the market believed that it was yet another “legislative exercise on paper”.
However, the presentation on March 18, 2026 of the Roadmap and the Operational Plan for the Universal Implementation of the Ban on the Sale of Tobacco and Alcohol to Minors by the co-responsible Ministries of Health, Citizen Protection, Digital Governance and Artificial Intelligence, came to announce the end of tolerance. From fragmented supervision we are now moving to a holistic system that “marries” legal rigor with digital innovation.
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